By Our Reporter
Airtel Uganda has introduced a dynamic discount solution that enables Airtel customers to make calls at discounted rates of less than Ushs 3 per second across all networks. This means customers will now make calls for Ushs 180 per minute compared to the previous Ushs 330.
Dubbed the Airtel Zone, the discount solution is free of charge and Airtel customers can opt in by dialing *135# and press yes or ok. This will give them the lowest discounts on calls across all networks. To know the available discount for all your calls across all networks at any hour, dial *135*0#.
Airtel Zone has been introduced to customers to re-emphasize the company’s affordability stance.
Commenting on this latest development, Airtel Uganda Marketing Director, Prasoon Lal said, “As a way of appreciating our customers for their loyalty, we have introduced the Airtel Zone to enhance ease and allow people to make cheaper calls across all networks within their zones. We shall continue to provide sustainable and affordable telecom solutions for our customers across the country. ”
Commenting further, Lal added, “Airtel customers on the Airtel zone can also enjoy other affordable tariffs with bundles like pakalast and Kyabise on *149#. These plans together with our affordable international voice bundles continue to enhance our customer’s lifestyles and enabling savings for them to be able to do the things they love.”
This product comes barely a week after Uganda’s leading telecom and Airtel’s number 1 competitor lowered its voice call rates to the same amount of Ushs 3 per second.
Industry observers predict price wars across the sector as players set out to increase voice revenues. The State of the Internet report released today by the Collaboration of International ICT Policy for East and Southern Africa (CIPESA) indicates although data services are the key source of revenues for the industry, 77% of respondents from the region still use voice over mobile and landline communication technology.
This coupled with the need to support voice calls as the initial and key telecom service will see companies push to see growth of the said revenues.