By Our Reporter
Uganda Waragi has introduced an online shopping system that allows consumers of the spirit to order their drinks off the Uganda Waragi Facebook page. All one needs to do is to go to the page, click the shopping option, place their order and pay upon delivery. All Uganda Waragi products will be available; from the 750ml bottle right through to the sachet. This innovation is the first of its kind in the alcoholic beverages industry and comes on the spur of the brand’s 50 year anniversary, having been on the market since 1965. In line with responsible drinking, the application will also put an age gate restricting purchases to individuals above 18 years of age.
Speaking on the significance of this innovation, Uganda Waragi Brand Manager, Rhona Namanya said, “As market leaders, Uganda Waragi is committed to continuously innovating to meet the ever changing customer needs. E-commerce has seen tremendous growth in the recent past because of its convenience as well as the upward trend in uptake and usage of smartphones. This online platform is about giving our customers a convenient shopping option.”
She explained this move improves convenience for customers as they do not have to hustle walking into shops and stores.
Gin is the biggest spirits category on the Ugandan market, holding a share of 55% of total spirits. Latest consumer trends also reflect changes in consumer tastes and preference from beer to spirits.
Uganda Waragi is currently the market leader in the gin category controlling the largest percentage of the market share. The brand has continued to reinvent itself through innovation with various initiatives such as the ‘50 ways to drink your UG’ campaign, the introduction of the flavor variants and the new bottle; to mention but a few. It is currently UBL’s number one spirit brand, from a diverse and strong spirits portfolio that spans gin, whiskey, vodka, sherry, single malts and more.
