By Juliet Hildah Namulundu.
Kampala, Uganda: Today Friday 15th September 2017, Nile Breweries Limited(NBL) and AB InBev has celebrated its annual Global Be(er) Responsible Day and this has been marked with a walk from Makerere University Business School(MUBS), Nakawa to Game Supermarket grounds led by the Uganda police band.
The day themed “Drink Smart Today, Celebrate Tomorrow”, is focused on bringing awareness to issues of harmful drinking and promoting smart drinking within the business amongst the company’s partners and its consumers.
Speaking at the event, NBL Legal and Corporate Affairs director Onapito Ekomoloit said,
“Harmful drinking concerns us and we know that more needs to be done by us, our industry peers, civil society and government to reduce the harm caused by the misuse of alcohol. As a global brewer, NBL is committed to playing its part and working with communities and the public sector in finding effective solutions to the problem”.
He also added that, “in a country where the harmful use of alcohol is prevalent, the need to develop interventions aimed at addressing this is pressing and we at NBL take it seriously. We are investing in effective, science-based programs to advance positive social behavior change and addressing the issue head-on.”
Nile Breweries Limited has implemented several initiatives in partnership with private and public sector partners to tackle the problem of harm caused by the misuse of alcohol. These initiatives are embedded within the organization’s Better World sustainable development strategy under the Healthier World pillar with the aspiration of a healthier world where every experience with beer is a positive one.
These initiatives form part of the organization’s Global Smart Drinking Goals which encapsulate its efforts to make a deeper investment in programs that measuredly shift social norms and behaviors towards smart drinking and these include: retailer and farmer alcohol trainings, counseling of children in remand homes under the NBL project U Youth matter in partnership with Ministry of Gender, pregnant mothers education at antenatal clinics in partnership with KCCA Mama Nap and high risk drivers’ education on alcohol and road safety in partnership with Uganda Police.
