By Our Reporter
The first World Conference on Public Relations in Emerging Economies will be held in Nairobi next week from the 15th to 18th. Renowned communications experts led by Lord Peter Selwyn Chadlington from the United Kingdom and Paul Holmes (of the Holmes Report) will be trainers at the event. The conference is organized by the Public Relations Society of Kenya (PRSK) in conjunction with the Global Alliance for Public Relations and Communication Management.
The conference is expected to bring together the international communication community to deliberate on important issues that are affecting emerging economies such as jobs and growth, health, sustainability and climate change.
PRSK Chairperson Jane Gitau said the conference will attract notable speakers and panelists who will include global entrepreneurs in the communication industry, Public Relations scholars and heads of renowned global corporate brands among others.
“Apart from the conference plenary and parallel sessions, there will be a careful blend of academic discourse, mentorship and skills set workshop for students pursuing studies in PR as well as master classes targeting professionals who are working in diverse economic sectors,” she said.
Gitau noted high demand in emerging economies of Africa, Asia and South America will create a lot of interest in developed economies and this will change the business model in the world.
Lord Chadlington, a senior client advisor of Huntsworth plc, will speak on Aligning Public Relations/Communication to support Countries’ Visions. His firm Huntsworth is the largest independent international consultancy group operating from 72 principal offices in 31 countries around the world. Previously, he founded the PR firm Shandwick in 1974 developing it into the largest PR consultancy in the UK, a position it held for 17 years. After he sold it in 1998, he went on to found Huntsworth that includes the PR Company Grayling Ltd.
Another industry leader Paul Holmes will speak on Achieving sustainable development in emerging economies through effective public relations’. He is the CEO of the Holmes Group that assesses the state of Public Relations and communications globally and publishes it in The Holmes Report. The group also manages the prestigious industry awards the SABRE Awards competition.
Other key speakers during the conference include; Gregor Halff, Chair of the Global Alliance, a faculty member and director at the European School of Management and Technology (ESMT, Berlin) and also a professor at Singapore Management University (SMU), Esther Cobbah, chief executive officer, Strategic Communications Africa, Dr. Bala Muhammad Lecturer, Department of Mass Communication, Bayero University in Nigeria, Dion Benetatos Director, Africa, Weber Shandwick South Africa among other distinguished professionals.